Search & Performance

Search & Performance

Google Fights SERP Tracking as AI Agents Threaten SEO Data

Google is entering a new phase in its fight against SERP scraping, and the driving force may be AI agents rather than rank trackers....
GPT SEO Editor -
Search & Performance

Google Wants AI Content Fact-Checked: SEO Pulse Weekly

This week's updates cover Google's new manual fact-check requirement for AI content, UTM tags showing up on Gemini links, a Q2 click-through rate shift...
GPT SEO Editor -
Search & Performance

Google’s Next Search Ranking Update: What to Expect

Google has a habit of rolling out a core algorithm update just before the end-of-year holiday season. If that pattern holds for 2026, the...
GPT SEO Editor -
Search & Performance

Google’s Hidden Data Layer Explained: What It Is and How to Adapt

At some point, most of us working in ecommerce have had that email. A client, a colleague, someone senior, asking why a product looks...
GPT SEO Editor -
Search & Performance

Google Redirects: How They Impact Search Rankings

Google has long struggled with bot-initiated search sessions. Rank tracking tools are a major source of the problem, and so are agents from generative...
GPT SEO Editor -
Search & Performance

Sales Velocity Analysis: Uncover Hidden Inventory Risks

A simple inventory count paired with sales velocity reveals how fast products move, how much capital sits on shelves, and when to reorder. Get...
GPT SEO Editor -
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